Effective, Engaging Social Media
Services
for Cannabis Companies.
The starting point to achieve any effective measurement in cannabis social media starts with your goals, followed by your demographics. Who is your buyer?
Do you know what your goals are, exactly? Measurable KPIs?
If you are like most cannabis business owners or Marketing Directors, you are looking for a trusted partner that can help build your social strategy, nudge prospects into your digital sales funnel, while understanding as marketers what we can and cannot do according to the Canadian Cannabis Act, or any provincial or state legislation.
Choosing an established digital marketing agency that understands cannabis marketing and regulations to provide you with a cannabis social media service will give you a solid footing. Cannabis marketing strategies often interconnect, and you want to ensure that your digital marketing agency utilizes all the tools it can to ensure your cannabis social media achieves marketing success; whether it be cannabis social scheduling to CRM integration to cannabis SEO.
What can a cannabis business use social media for?
With a cannabis social media team, combined with the right social media platforms, your digital marketing efforts can be used to:
- Determine your target audience
- Increase Brand awareness with new prospects
- Develop brand loyalty and a thriving cannabis community
- Conduct promotional campaigns
- Find qualified leads for your cannabis store or business
- Find cannabis social media influencers to rep your cannabis product or service
To achieve your business goals, you must ensure that you are targeting the right cannabis audience, or else your efforts are for naught. If you have been posting but your social media performance has been lackluster, you could be hitting the wrong target audience. Think about how many possible buyer personas there could be in cannabis?
All of our cannabis social media marketing packages include an initial comprehensive social media audit. If you don’t know the demographics, interests, and behaviors of your current online cannabis followers, that would be a great place to start. If it is determined that you do not have enough engaged followers to achieve your cannabis business goals, we will develop a legal strategy that fills that gap.
Cannabis Content Pillars and a Social Media Marketing Plan
The content you develop and the way with which you execute your cannabis social media campaign will determine your results. This is why having a cannabis social media marketing plan or map is the only way to go. Much of it starts with the content pillars that you build around your cannabis business.
What are your primary messages?
For example, if you operate a cannabis dispensary or store, you want to ensure that you engage with your cannabis audience about strains, accessories, and your location, while demonstrating your authority by producing, robust, relevant content that cannabis enthusiasts can consume via your social media pages. Once you start posting, the platform you use will provide a variety of data to better enable you to cater your posts to align with your audience’s interests, and behaviors.
Strategic cannabis social media content
Best practices for social experts is to develop your cannabis social media calendar to include 70% value and relevant content, 20% shared content, and 10% promotional content. The number one rule is to keep your cannabis social media posts relevant to your audience.
If you wish to unlock the full potential of social media marketing to drive meaningful results like increased brand awareness, engagement, lead generation, and sales – then enlisting the expertise of specialized cannabis digital marketing experts is paramount. Our team possesses the deep industry knowledge and proven social media marketing proficiency to craft tailored, results-driven campaigns that resonate with your target audiences and propel your cannabis business forward.
You have likely heard the term, ‘Content is King,’ cannabis social media marketing companies know this to be true. This is why each of your cannabis-related social media posts should have a purpose, whether it be brand loyalty, education, lead generation, all depending on where the cannabis prospect is in the customer journey.
Social media is only a piece of your digital sales funnel; therefore, your strategic cannabis content must be laser-focused.
Different social platforms each have a different target audience. For example, Instagram is ideal for cannabis businesses that can display rich visuals and typically a younger crowd of cannabis enthusiasts, while Facebook targets cannabis enthusiasts of all ages, particularly older generations.
CANNABIS SOCIAL MEDIA CALENDAR
The basis of any successful organic cannabis social media marketing campaign is to build a great social media calendar, tailored to your audience. By using social media management tools, we are able to develop and program your cannabis-related social media, typically 30 days in advance. These highly useful tools and apps allow for monitoring, analytics reporting, engagement, and cannabis social channel integration, and then some.
Just because you have a social media schedule in place does not necessarily mean that your cannabis campaign has to be rigid; at any time, we can add or remove posts as situations change and things come up.
Make a Big Impression
When we launch our cannabis social media strategy for you, we will take your followers (made up of cannabis enthusiasts) by the proverbial collar and awaken them with our formidable cannabis content and spurred engagement. If you have an existing base of cannabis followers and you are not achieving the engagement you expect, then we must wake them up.
Creativity Unleashed Equals Engagement
Our deep reservoir of social marketing talent guarantees you relevant and well-researched cannabis posts. We do not simply just fill a content calendar but develop a creative and effective cannabis campaign, backed by data science. We can use a variety of tools such as videos, polls, infographics, contests, and news sources to drive your results. We don’t just think outside of the box, we rebuild the box from the ground up.
Results-oriented cannabis social media service
UNDERSTANDING YOUR CANNABIS BUSINESS, YOUR CANNABIS INDUSTRY
As cannabis content marketing specialists, we have worked in all kinds of cannabis industries, including:
- Licensed Producers and Cultivators
- Cannabis Retailers and Dispensaries
- Cannabis Accessories companies
- Cannabis e-commerce companies
We will have an in-depth consultation with you to determine a consistent, effective strategy to attain specific benchmarks. We will develop a cannabis consumer or buyer profile with you that outlines the demographics, interests, and behaviors of your intended or existing cannabis audience.
Upon determining clear and attainable milestones, we look at the demographics of your existing cannabis followers to determine if they match your cannabis goals. If they do not, then we will develop a cannabis strategy to build your cannabis followers with the right cannabis audience.
When cannabis consumers are on social media, they want to be engaged, this is why you will always have a dedicated cannabis social media account manager as your administrator.
Talk to the experts
We have a suite of standard cannabis-themed social media marketing packages available. All of our content is 100% original, plagiarism-free, and we have a deep reservoir of royalty-free cannabis images and video.
If your cannabis business requires a cannabis social media marketing campaign for engagement, awareness, sales, conversions, or customer service, please book your free no-obligation consultation with the Cannabis Websites & SEO Agency, and one of our managers will be more than happy to respond within 48 hours and assess your cannabis social media needs.
